Butterfly in a Storm - The True Story of Giselle Rufer By Diana S. ZimmermanThe world of high-end watchmaking is, by its nature, elite, perilous, and exclusionary. Acceptance, if at all, comes with a price—frequently a very high one. A price Giselle Rufer Delance has paid. She not only defied the entire industry, she redefined [...]
Inspired by the refinement of Japanese art and the symbolic beauty of Japan’s famous cherry trees, DELANCE has created a collection of watches that are delicately engraved with a floral design. Similar yet quite different, each has a definite charm evoked by its subtle softness and quiet beauty. Crafted individually by an artist engraver [...]
Offering the DELANCE watch to your feminine clientele An advantage for the watch retailer in the era of personalization An innovative image A unique offer Meeting your clients’ desires Expression of your creativity A favored relationship with your client The configurator: a tool to visualize your joint creation. An image of pioneer, of visionary The [...]
BPW Latin America Leaders in Action I am happy to participate to the X. BPW International Latin America Regional Conference 6-10 September 2023 - Santiago, Chile I will share my experience as a woman, an entrepreneur and a BPW member since soon 30 years. The theme of my speech is: Sisterhood on action : [...]
A highly symbolic DELANCE watch collection DELANCE has created a collection of engraved, jeweled watches inspired by the mighty ocean; at times gentle and calm, at others strong and powerful. Each watch in the 'Ocean' collection reflects the spirit of each woman as embodied in her own personal ocean.
Does Delance also makes watches for men? Despite our image as a woman’s watch designer, I am often asked this question. Especially by men! And I ask them just what it is in the present Delance watch line that they would like to find in a watch for men. Their response surprises and [...]
If you want to go global, you have to think globally from the very beginning. Use a universal language In order to communicate globally you have to use a language that is understood all over the world. Whereas music is inherently international, as is dance, it was more of a [...]
Nos trois questions à Giselle Rufer, ambassadrice de la Fondation Pacte
With perseverance, hope and creativity, DELANCE celebrates its 25 years of existence. Twenty-five years have passed since the launch of DELANCE in 1996. Twenty-five years of creation, of joy and yes, of some deception, during which DELANCE has progressed step by step with perseverance. The year that has just ended was both long and difficult; [...]
The true story of a woman CHAPTER ONE: A COLD CHILL 1992 – Paris, France “No, Mother. You’re not a role model for women.” Giselle nearly dropped the steaming cup of espresso she was sipping. How could those words come from her daughter’s lips—a young woman normally so sweet and supportive? “How can you [...]
