About delance

My name is Giselle Rufer and I am the owner and creator of the Delance Swiss Watch Company. After having worked many years for a famous Swiss watch company my destiny called me. In 1996 I decided to create the watch of my dream and the company to manufacture it. Doing it I could join my passion to creating beauty with my mission which is empowering women. Made by women for women the Delance watch is an ode to the talent and the universal values of women. The Delance watch tells you that it is time for women all over the world, time for women to be all we can be.

Offering the DELANCE watch : An advantage for the watch retailer

Offering the DELANCE watch to your feminine clientele An advantage for the watch retailer in the era of personalization An innovative image A unique offer Meeting your clients’ desires Expression of your creativity A favored relationship with your client The configurator: a tool to visualize your joint creation. An image of pioneer, of visionary The [...]

By |2026-06-26T15:57:31+02:002026/08/02 |Categories: Non classé|0 Comments

This September the WIN High-Level Gathering will take place right here in Switzerland

2026 has a special meaning for Delance - this year marks our 30th anniversary. It has had me thinking about you, and about how precious the moments are when we get to be together, celebrating our sisterhood One community comes to mind immediately. I've been part of WIN for many years, and this September [...]

By |2026-07-31T15:14:56+02:002026/07/31 |Categories: News|0 Comments

Leading from What’s True: The Moment I Reconnected with My Real Edge

After years of leading, building, and creating with purpose, I thought I knew exactly how I operated best. One conversation with a Leadership Profiler made me realize there was a deeper structure behind the way I decide, focus, and perform — and why I sometimes hit resistance. This article shares what shifted for me — [...]

By |2026-06-26T15:57:59+02:002026/06/30 |Categories: News, Non classé|0 Comments

The stone of the month: JULY – Ruby

Ruby Gemstone will encourage your passion and zest for life. It will also increase your motivation when it comes to setting realistic goals and achieving them. The energies of Ruby Gemstone will balance your heart and instill confidence in you. It will remind you to love yourself as much as you love others. Ruby Gemstone [...]

By |2026-04-02T17:15:05+02:002026/06/30 |Categories: The stone of the month|0 Comments

Butterfly in a Storm – Lady to Watch

Butterfly in a Storm - The True Story of Giselle Rufer By Diana S. ZimmermanThe world of high-end watchmaking is, by its nature, elite, perilous, and exclusionary. Acceptance, if at all, comes with a price—frequently a very high one. A price Giselle Rufer Delance has paid. She not only defied the entire industry, she redefined [...]

By |2026-06-26T16:18:51+02:002026/06/30 |Categories: News, Non classé|0 Comments
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