Offering the DELANCE watch to your feminine clientele An advantage for the watch retailer in the era of personalization An innovative image A unique offer Meeting your clients’ desires Expression of your creativity A favored relationship with your client The configurator: a tool to visualize your joint creation. An image of pioneer, of visionary The [...]
After years of leading, building, and creating with purpose, I thought I knew exactly how I operated best. One conversation with a Leadership Profiler made me realize there was a deeper structure behind the way I decide, focus, and perform — and why I sometimes hit resistance. This article shares what shifted for me — [...]
A highly symbolic DELANCE watch collection DELANCE has created a collection of engraved, jeweled watches inspired by the mighty ocean; at times gentle and calm, at others strong and powerful. Each watch in the 'Ocean' collection reflects the spirit of each woman as embodied in her own personal ocean.
Butterfly in a Storm - The True Story of Giselle Rufer By Diana S. ZimmermanThe world of high-end watchmaking is, by its nature, elite, perilous, and exclusionary. Acceptance, if at all, comes with a price—frequently a very high one. A price Giselle Rufer Delance has paid. She not only defied the entire industry, she redefined [...]
Happy April Fool’s Day 2025: Just like every year, April Fool’s Day will be celebrated on April 1, which is a Tuesday. It is an annual custom wherein people prank each other and do practical jokes just to have a good laugh. While it is not really a holiday, people plan days in advance on [...]
SIMPLICITY PRINCESS Created especially for a woman of taste, the diamond discretely expresses her personal secret. Audacious with soft strong lines, this Delance “Simplicity Princesse” watch fashioned like a sculpture is immediately recognizable. The princess cut diamond at 6 o’clock, a sumptuous princess cut diamond brilliantly illuminates this sublime masterpiece. More about this watch [...]
MY MOTHER’S WATCH A simple love story I recall a wonderful day in May in 2000. One of those soft and bright Sundays that make you feel happy to be alive. That day, we are celebrating Mother’s Day, and we’re all together around the big table. The noise and chatter of our conversations fill the [...]
Diamonds symbolize love and prosperity. Because diamonds are the hardest substance, they also sometimes symbolize endurance or perseverance. The rarity of diamonds, which makes them expensive and difficult to acquire, adds to their mystique and symbolic meaning. The diamond symbol has long been valued for its immaculate beauty. Its physical appearance is associated with valuable [...]
You know that it is time for women all over the world My name is Giselle and I am "The Watch lady". 28 years ago I created Delance, a unique watch for women. A watch that tells the story of our lives, values, hopes and aspirations. In this new year, I encourage you to [...]
BPW Latin America Leaders in Action I am happy to participate to the X. BPW International Latin America Regional Conference 6-10 September 2023 - Santiago, Chile I will share my experience as a woman, an entrepreneur and a BPW member since soon 30 years. The theme of my speech is: Sisterhood on action : [...]
