Offering the DELANCE watch to your feminine clientele An advantage for the watch retailer in the era of personalization An innovative image A unique offer Meeting your clients’ desires Expression of your creativity A favored relationship with your client The configurator: a tool to visualize your joint creation. An image of pioneer, of visionary The [...]
A highly symbolic DELANCE watch collection DELANCE has created a collection of engraved, jeweled watches inspired by the mighty ocean; at times gentle and calm, at others strong and powerful. Each watch in the 'Ocean' collection reflects the spirit of each woman as embodied in her own personal ocean.
Butterfly in a Storm - The True Story of Giselle Rufer By Diana S. ZimmermanThe world of high-end watchmaking is, by its nature, elite, perilous, and exclusionary. Acceptance, if at all, comes with a price—frequently a very high one. A price Giselle Rufer Delance has paid. She not only defied the entire industry, she redefined [...]
Happy April Fool’s Day 2025: Just like every year, April Fool’s Day will be celebrated on April 1, which is a Tuesday. It is an annual custom wherein people prank each other and do practical jokes just to have a good laugh. While it is not really a holiday, people plan days in advance on [...]
"Audacity has genius, power, magic" - J. W. von Goethe She said : Mom, you're not an example to women. That sentence that changed my life It is December 1992. Comfortably installed in the legendary “train bleu” café at the Gare de Lyon, with Rachel, my daughter, I enjoy the last moments we spend [...]
You know that it is time for women all over the world My name is Giselle and I am "The Watch lady". 28 years ago I created Delance, a unique watch for women. A watch that tells the story of our lives, values, hopes and aspirations. In this new year, I encourage you to [...]
