AUDACITY – ELEGANCE – TRADITION
Thirty Years of Passion – Thirty Years of Creation
DELANCE Celebrates Its Anniversary
1996 – 2026
Masculine and feminine embrace harmoniously.
Life – Harmony – Spirituality
A time of respect and harmony.
The sacred feminine is the creative power of each woman, the infinity loop which creates the eternal rebirth of life. It links the masculine and the feminine, water and fire, moon and sun, sky and earth, for all eternity.
The quintessence of her femininity
Delance — turning time into inspiration
With the designer, Giselle Rufer, create a unique Delance watch for you or for a woman in your life. It will tell your life, your dreams, your hopes. It will accompany you as a silent mentor.
From CHF 1’890 to CHF 61’511, each woman will find the Delance that looks like her.
DELANCE, the creator of the personalized watch for woman
Created in 1996, the DELANCE watch for women
made by women, is the symbol of our values:
Daring, excellence and tenacity.
The watch of the month: APRIL – Simplicity Princesse
SIMPLICITY PRINCESS Created especially for a woman of taste, the diamond discretely expresses her personal secret. Audacious with soft strong lines, this Delance “Simplicity Princesse” watch fashioned like a sculpture is immediately recognizable. The princess cut diamond at 6 o’clock, [...]
Offering the DELANCE watch : An advantage for the watch retailer
Offering the DELANCE watch to your feminine clientele An advantage for the watch retailer in the era of personalization An [...]
Leading from What’s True: The Moment I Reconnected with My Real Edge
After years of leading, building, and creating with purpose, I thought I knew exactly how I operated best. One conversation [...]
An ode to the ocean
A highly symbolic DELANCE watch collection DELANCE has created a collection of engraved, jeweled watches inspired by the mighty ocean; [...]
Happy April fool’s day
Happy April Fool’s Day 2025: Just like every year, April Fool’s Day will be celebrated on April 1, which is [...]
A woman at the heart of the watch
Visionary Creator
Created in 1996 by Giselle Rufer, Delance manufactures exclusive watches for women. My dream is for Delance to become a silent mentor, a sign of recognition for women who want to take their destiny into their own hands.
Coline Serreau
French actress, director and screenwriter
Three Men and a Cradle
Delance Female Ambassadors
“My “Delance” watch represents feminine power.
From the first time I saw it, I immediately realised that it has a strong character;
just like me.”
“I don’t wear my DELANCE (an Infinity Steel) daily, but keep it for special occasions. When I put it on, I feel it strengthening me.”
“My DELANCE watch represent women’s independence, confidence, and elegance that I also want to be.”
“To me, wearing a Delance means moving forward in a perpetual dance.”
Find the collections
