With a DELANCE watch, my time belongs to me.
Every second becomes a choice, every moment a statement of freedom.
DELANCE celebrates its Anniversary
1996 – 2026
Thirty years of Passion – Thirty years of Creation
The watch of the month
August – Dolphin
From the Atlantic to the Pacific
The “Dolphin” Delance watch represents the commitments to the ocean and the love of this wonderful marine mammal, so similar to the little child that still lives within us.
The stone of the month
August – Peridot
Reach for the sun with the Peridot crystal, an effervescent stone that harnesses the life-giving energy that turns night into day. Make it your spiritual cheerleader that keeps you on the sunny side of life!
Latest news
For a woman
Who dances with the times
Offering the DELANCE watch : An advantage for the watch retailer
Offering the DELANCE watch to your feminine clientele An advantage for the watch retailer in the era of personalization [...]
This September the WIN High-Level Gathering will take place right here in Switzerland
2026 has a special meaning for Delance - this year marks our 30th anniversary. It has had me [...]
TEDx GENEVA Giselle Rufer – Audacity
"Audacity has genius, power, magic" - J. W. von Goethe She said : Mom, you're not an example [...]
Going Global – The challenge of a new venture
If you want to go global, you have to think globally from the very beginning. [...]
Leading from What’s True: The Moment I Reconnected with My Real Edge
After years of leading, building, and creating with purpose, I thought I knew exactly how I operated best. One [...]
Butterfly in a Storm – Lady to Watch
Butterfly in a Storm - The True Story of Giselle Rufer By Diana S. ZimmermanThe world of high-end watchmaking [...]
Thirty Years of Passion, Thirty Years of Creation – 1996 – 2026 DELANCE celebrates its Anniversary
Thirty Years of Passion, Thirty Years of Creation 1996 – 2026 DELANCE – Swiss Watches for Women Since [...]
An ode to the ocean
A highly symbolic DELANCE watch collection DELANCE has created a collection of engraved, jeweled watches inspired by the mighty [...]
A DELANCE watch for men?
Does Delance also makes watches for men? Despite our image as a woman’s watch designer, I am [...]
Giselle Rufer Delance speaker to the BPW International Latin America Regional Conference
BPW Latin America Leaders in Action I am happy to participate to the X. BPW International Latin America [...]
Giselle Rufer Delance ambassadrice de la fondation Pacte
Nos trois questions à Giselle Rufer, ambassadrice de la Fondation Pacte
The Lady to Watch : Giselle Rufer Delance
The true story of a woman CHAPTER ONE: A COLD CHILL 1992 – Paris, France “No, Mother. You’re [...]
Time to Watch the Woman and learn
We reached out to Giselle Rufer, Creator of the DELANCE Swiss Watches, who made her life mission to [...]






















