With a DELANCE watch, my time belongs to me.
Every second becomes a choice, every moment a statement of freedom.
DELANCE celebrates its Anniversary
1996 – 2026
Thirty years of Passion – Thirty years of Creation
The watch of the month
April – Simplicity Princess
“Diamonds are a girl’s best friend.” With its exquisite princess-cut diamond, the Delance Princesse shines on the wrist of a woman in love. Radiant, it embodies refined elegance and unforgettable subtlety.
The stone of the month
April – Diamond
“Diamonds are a girl’s best friend.” With its exquisite princess-cut diamond, the Delance Princesse shines on the wrist of a woman in love. Radiant, it embodies refined elegance and unforgettable subtlety.
Latest news
For a woman
Who dances with the times
Offering the DELANCE watch : An advantage for the watch retailer
Offering the DELANCE watch to your feminine clientele An advantage for the watch retailer in the era of personalization [...]
Leading from What’s True: The Moment I Reconnected with My Real Edge
After years of leading, building, and creating with purpose, I thought I knew exactly how I operated best. One [...]
An ode to the ocean
A highly symbolic DELANCE watch collection DELANCE has created a collection of engraved, jeweled watches inspired by the mighty [...]
SAKURA – A highly symbolic DELANCE watch collection for Spring
Inspired by the refinement of Japanese art and the symbolic beauty of Japan’s famous cherry trees, DELANCE has [...]
Butterfly in a Storm – Lady to Watch
Butterfly in a Storm - The True Story of Giselle Rufer By Diana S. ZimmermanThe world of high-end watchmaking [...]
Happy April fool’s day
Happy April Fool’s Day 2025: Just like every year, April Fool’s Day will be celebrated on April 1, which [...]
TEDx GENEVA Giselle Rufer – Audacity
"Audacity has genius, power, magic" - J. W. von Goethe She said : Mom, you're not an example [...]
Thirty Years of Passion, Thirty Years of Creation – 1996 – 2026 DELANCE celebrates its Anniversary
Thirty Years of Passion, Thirty Years of Creation 1996 – 2026 DELANCE – Swiss Watches for Women Since [...]
Happy new year 2025
You know that it is time for women all over the world My name is Giselle and I [...]
Giselle Rufer Delance speaker to the BPW International Latin America Regional Conference
BPW Latin America Leaders in Action I am happy to participate to the X. BPW International Latin America [...]
A DELANCE watch for men?
Does Delance also makes watches for men? Despite our image as a woman’s watch designer, I am [...]
Going Global – The challenge of a new venture
If you want to go global, you have to think globally from the very beginning. [...]
Giselle Rufer Delance ambassadrice de la fondation Pacte
Nos trois questions à Giselle Rufer, ambassadrice de la Fondation Pacte
The Lady to Watch : Giselle Rufer Delance
The true story of a woman CHAPTER ONE: A COLD CHILL 1992 – Paris, France “No, Mother. You’re [...]
Time to Watch the Woman and learn
We reached out to Giselle Rufer, Creator of the DELANCE Swiss Watches, who made her life mission to encourage [...]