After years of leading, building, and creating with purpose, I thought I knew exactly how I operated best. One conversation with a Leadership Profiler made me realize there was a deeper structure behind the way I decide, focus, and perform — and why I sometimes hit resistance. This article shares what shifted for me — [...]
Summer celebration with a marvellous "Lace watch" like a pink rose. "The serene philosophy of the pink rose is steadying. Its fragrant, delicate petals open fully and are ready to fall, without regret or disillusion, after only a day in the sun. It is so every summer. One can almost hear their pink, fragrant murmur [...]
"Audacity has genius, power, magic" - J. W. von Goethe She said : Mom, you're not an example to women. That sentence that changed my life It is December 1992. Comfortably installed in the legendary “train bleu” café at the Gare de Lyon, with Rachel, my daughter, I enjoy the last moments we spend [...]
"The air is like a butterfly With frail blue wings. The happy earth looks at the sky And sings." - Joyce Kilmer, Spring Like a flower blossoming, you have watched her grow everyday. In the blink of an eye she has developed from a Daddy's little girl into a strong and independent young woman. [...]
You know that it is time for women all over the world My name is Giselle and I am "The Watch lady". 28 years ago I created Delance, a unique watch for women. A watch that tells the story of our lives, values, hopes and aspirations. In this new year, I encourage you to [...]
The lotus is the symbol of fulfillment. Its white blossoms conjure up the glorious light of the sun’s radiance, victorious over the dark forces. This unique Delance "White Lotus" timepiece represents renewal and hope by the symbolic joining of water, the lotus flower and the wheel suggested by the nine diamonds set in the form [...]
Butterfly in a Storm - The True Story of Giselle Rufer By Diana S. ZimmermanThe world of high-end watchmaking is, by its nature, elite, perilous, and exclusionary. Acceptance, if at all, comes with a price—frequently a very high one. A price Giselle Rufer Delance has paid. She not only defied the entire industry, she redefined [...]
Inspired by the refinement of Japanese art and the symbolic beauty of Japan’s famous cherry trees, DELANCE has created a collection of watches that are delicately engraved with a floral design. Similar yet quite different, each has a definite charm evoked by its subtle softness and quiet beauty. Crafted individually by an artist engraver [...]
Offering the DELANCE watch to your feminine clientele An advantage for the watch retailer in the era of personalization An innovative image A unique offer Meeting your clients’ desires Expression of your creativity A favored relationship with your client The configurator: a tool to visualize your joint creation. An image of pioneer, of visionary The [...]
BPW Latin America Leaders in Action I am happy to participate to the X. BPW International Latin America Regional Conference 6-10 September 2023 - Santiago, Chile I will share my experience as a woman, an entrepreneur and a BPW member since soon 30 years. The theme of my speech is: Sisterhood on action : [...]
