2026 has a special meaning for Delance - this year marks our 30th anniversary. It has had me thinking about you, and about how precious the moments are when we get to be together, celebrating our sisterhood One community comes to mind immediately. I've been part of WIN for many years, and this September [...]
"Audacity has genius, power, magic" - J. W. von Goethe She said : Mom, you're not an example to women. That sentence that changed my life It is December 1992. Comfortably installed in the legendary “train bleu” café at the Gare de Lyon, with Rachel, my daughter, I enjoy the last moments we spend [...]
If you want to go global, you have to think globally from the very beginning. Use a universal language In order to communicate globally you have to use a language that is understood all over the world. Whereas music is inherently international, as is dance, it was more of a [...]
After years of leading, building, and creating with purpose, I thought I knew exactly how I operated best. One conversation with a Leadership Profiler made me realize there was a deeper structure behind the way I decide, focus, and perform — and why I sometimes hit resistance. This article shares what shifted for me — [...]
Butterfly in a Storm - The True Story of Giselle Rufer By Diana S. ZimmermanThe world of high-end watchmaking is, by its nature, elite, perilous, and exclusionary. Acceptance, if at all, comes with a price—frequently a very high one. A price Giselle Rufer Delance has paid. She not only defied the entire industry, she redefined [...]
Thirty Years of Passion, Thirty Years of Creation 1996 – 2026 DELANCE – Swiss Watches for Women Since my childhood, I loved creating gifts for my mother, my grandmother, and my whole family. I explored many disciplines: painting, sculpture, pottery, batik, leatherwork, photography, and more. As soon as I mastered one craft, I moved [...]
Does Delance also makes watches for men? Despite our image as a woman’s watch designer, I am often asked this question. Especially by men! And I ask them just what it is in the present Delance watch line that they would like to find in a watch for men. Their response surprises and [...]
The true story of a woman CHAPTER ONE: A COLD CHILL 1992 – Paris, France “No, Mother. You’re not a role model for women.” Giselle nearly dropped the steaming cup of espresso she was sipping. How could those words come from her daughter’s lips—a young woman normally so sweet and supportive? “How can you [...]
We reached out to Giselle Rufer, Creator of the DELANCE Swiss Watches, who made her life mission to encourage women and tell them how marvelous they are, empower them to be all they can be.
