Diamonds symbolize love and prosperity. Because diamonds are the hardest substance, they also sometimes symbolize endurance or perseverance. The rarity of diamonds, which makes them expensive and difficult to acquire, adds to their mystique and symbolic meaning. The diamond symbol has long been valued for its immaculate beauty. Its physical appearance is associated with valuable [...]
You know that it is time for women all over the world My name is Giselle and I am "The Watch lady". 28 years ago I created Delance, a unique watch for women. A watch that tells the story of our lives, values, hopes and aspirations. In this new year, I encourage you to [...]
BPW Latin America Leaders in Action I am happy to participate to the X. BPW International Latin America Regional Conference 6-10 September 2023 - Santiago, Chile I will share my experience as a woman, an entrepreneur and a BPW member since soon 30 years. The theme of my speech is: Sisterhood on action : [...]
Does Delance also makes watches for men? Despite our image as a woman’s watch designer, I am often asked this question. Especially by men! And I ask them just what it is in the present Delance watch line that they would like to find in a watch for men. Their response surprises and [...]
If you want to go global, you have to think globally from the very beginning. Use a universal language In order to communicate globally you have to use a language that is understood all over the world. Whereas music is inherently international, as is dance, it was more of a [...]
Nos trois questions à Giselle Rufer, ambassadrice de la Fondation Pacte
The true story of a woman CHAPTER ONE: A COLD CHILL 1992 – Paris, France “No, Mother. You’re not a role model for women.” Giselle nearly dropped the steaming cup of espresso she was sipping. How could those words come from her daughter’s lips—a young woman normally so sweet and supportive? “How can you [...]
We reached out to Giselle Rufer, Creator of the DELANCE Swiss Watches, who made her life mission to encourage women and tell them how marvelous they are, empower them to be all they can be.
