After years of leading, building, and creating with purpose, I thought I knew exactly how I operated best.

One conversation with a Leadership Profiler made me realize there was a deeper structure behind the way I decide, focus, and perform — and why I sometimes hit resistance.

This article shares what shifted for me — and why it might shift something for you too.

👉 Read below:

Leading from What’s True: The Moment I Reconnected with My Real Edge

By Giselle Rufer, Founder of DELANCE Watches

“Sometimes, the missing piece isn’t new knowledge — it’s understanding how to use what you already have.”

As the founder of #DELANCE, I’ve always built from purpose. My watches are symbols — not just of time, but of intention, strength, and legacy.

Over the years, I’ve done deep personal work. I’ve explored how I create, decide, lead, and evolve. So when I met @Rodica-Louisa Zerguine, a #Leadership Profiler, I didn’t expect a major shift. I was simply curious.

What I found surprised me.

Rodica guided me through a method that revealed the underlying structure of how I operate — not just what I do, but why I do it that way, and what happens when I override that natural rhythm.

She combines neuroscience, strategic profiling, and intuitive insight to map how leaders are wired to lead. What I appreciated was that her process was precise, grounded, and entirely focused on helping me lead more effectively — not theoretically, but in my day-to-day.

Here’s what shifted for me:

🔹 I began to recognize where my decision-making is sharp — and where it’s reactive. This helped me set better timing for high-stakes calls and avoid being pressured into premature answers.

🔹 I understood that my productivity isn’t about constant action — it’s about targeted focus applied at the right moment. That changed how I prioritize, structure my day, and delegate.

🔹 I stopped responding to everything that looks urgent. I now know how to differentiate between what needs my full attention and what doesn’t — without guilt or hesitation.

These weren’t mindset shifts. They were operational adjustments I could implement immediately — and they’ve made me a more deliberate, efficient, and consistent leader.

Rodica doesn’t offer generic advice. She provides a mirror — sharp, accurate, and empowering. And then she equips you with tools that actually match the way you think, decide, and perform.

You don’t need to reinvent yourself — you need to understand how to operate from what’s already true.

If you’re a founder, executive, or leader in transition, I highly recommend connecting with Rodica. The clarity she offers is subtle — and powerful.

🔹 Connect with @Rodica-Louisa Zerguine here on LinkedIn. It may be the most strategic conversation you have all year.

Macolin, le 10 juillet 2025