The watch of the month : February – Violet
To celebrate the month of February and every person who cherishes spirituality, we selected the "Violet" watch, with very delicate engraving and two artfully set Amethysts. Violet
The watch of the month: FEBRUARY – Waka
February comes from the Latin word februarius, with a meaning of renewal. The stone of the month of February is the Amethyst, highly spiritual stone. February usually only has 28 days, which matches up with the length of a lunar cycle, symbol of the female cycle. To celebrate this month and all people who cherish [...]
Happy new year 2025
You know that it is time for women all over the world My name is Giselle and I am "The Watch lady". 28 years ago I created Delance, a unique watch for women. A watch that tells the story of our lives, values, hopes and aspirations. In this new year, I encourage you to [...]
The watch of the month: JANUARY – White Lotus
The lotus is the symbol of fulfillment. Its white blossoms conjure up the glorious light of the sun’s radiance, victorious over the dark forces. This unique Delance "White Lotus" timepiece represents renewal and hope by the symbolic joining of water, the lotus flower and the wheel suggested by the nine diamonds set in the form [...]
The Stone of the month : DECEMBER – The Turquoise
You Need Turquoise If... Are you having trouble recognizing or listening to what your body needs to feel your best? Is taking care of yourself falling to the bottom of your to-do list? Have you been putting off important appointments or action items related to your well-being? If you need a little help bringing [...]
The watch of the month: NOVEMBER – Autumn
November is the month when Thanksgiving is celebrated. Historically, in European rural areas, Thanksgiving was a ceremony to thank God for the blessings received during the entire year with prayers and festivities. Topaz is the stone for November. It comes in different colors: yellow, blue, pink, etc. Topaz helps us recognize our own talents. It [...]
Butterfly in a Storm – Lady to Watch
Butterfly in a Storm - The True Story of Giselle Rufer By Diana S. ZimmermanThe world of high-end watchmaking is, by its nature, elite, perilous, and exclusionary. Acceptance, if at all, comes with a price—frequently a very high one. A price Giselle Rufer Delance has paid. She not only defied the entire industry, she redefined [...]
SAKURA – A highly symbolic DELANCE watch collection for Spring
Inspired by the refinement of Japanese art and the symbolic beauty of Japan’s famous cherry trees, DELANCE has created a collection of watches that are delicately engraved with a floral design. Similar yet quite different, each has a definite charm evoked by its subtle softness and quiet beauty. Crafted individually by an artist engraver [...]
Offering the DELANCE watch : An advantage for the watch retailer
Offering the DELANCE watch to your feminine clientele An advantage for the watch retailer in the era of personalization An innovative image A unique offer Meeting your clients’ desires Expression of your creativity A favored relationship with your client The configurator: a tool to visualize your joint creation. An image of pioneer, of visionary The [...]
Giselle Rufer Delance speaker to the BPW International Latin America Regional Conference
BPW Latin America Leaders in Action I am happy to participate to the X. BPW International Latin America Regional Conference 6-10 September 2023 - Santiago, Chile I will share my experience as a woman, an entrepreneur and a BPW member since soon 30 years. The theme of my speech is: Sisterhood on action : [...]