About delance

My name is Giselle Rufer and I am the owner and creator of the Delance Swiss Watch Company. After having worked many years for a famous Swiss watch company my destiny called me. In 1996 I decided to create the watch of my dream and the company to manufacture it. Doing it I could join my passion to creating beauty with my mission which is empowering women. Made by women for women the Delance watch is an ode to the talent and the universal values of women. The Delance watch tells you that it is time for women all over the world, time for women to be all we can be.

The Stone of the month : DECEMBER – The Turquoise

You Need Turquoise If... Are you having trouble recognizing or listening to what your body needs to feel your best? Is taking care of yourself falling to the bottom of your to-do list? Have you been putting off important appointments or action items related to your well-being? If you need a little help bringing [...]

By |2024-12-04T16:21:52+01:002024/11/23 |Categories: The stone of the month|0 Comments

The watch of the month: NOVEMBER – Autumn

November is the month when Thanksgiving is celebrated. Historically, in European rural areas, Thanksgiving was a ceremony to thank God for the blessings received during the entire year with prayers and festivities. Topaz is the stone for November. It comes in different colors: yellow, blue, pink, etc. Topaz helps us recognize our own talents. It [...]

By |2024-11-07T11:21:35+01:002024/11/06 |Categories: The watch of the month|0 Comments

Butterfly in a Storm – Lady to Watch

Butterfly in a Storm - The True Story of Giselle Rufer By Diana S. ZimmermanThe world of high-end watchmaking is, by its nature, elite, perilous, and exclusionary. Acceptance, if at all, comes with a price—frequently a very high one. A price Giselle Rufer Delance has paid. She not only defied the entire industry, she redefined [...]

By |2024-11-08T11:54:33+01:002024/10/23 |Categories: News|0 Comments

SAKURA – A highly symbolic DELANCE watch collection for Spring

Inspired by the refinement of Japanese art and the symbolic beauty of Japan’s famous cherry trees, DELANCE has created a collection of watches that are delicately engraved with a floral design. Similar yet quite different, each has a definite charm evoked by its subtle softness and quiet beauty. Crafted individually by an artist engraver [...]

By |2023-07-24T11:20:39+02:002024/03/18 |Categories: News, Non classé|0 Comments

Offering the DELANCE watch : An advantage for the watch retailer

Offering the DELANCE watch to your feminine clientele An advantage for the watch retailer in the era of personalization An innovative image A unique offer Meeting your clients’ desires Expression of your creativity A favored relationship with your client The configurator: a tool to visualize your joint creation. An image of pioneer, of visionary The [...]

By |2018-10-06T20:05:37+02:002023/10/02 |Categories: News|0 Comments

Giselle Rufer Delance speaker to the BPW International Latin America Regional Conference

BPW Latin America Leaders in Action I am happy to participate to the X. BPW International Latin America Regional Conference 6-10 September 2023 - Santiago, Chile I will share my experience as a woman, an entrepreneur and a BPW member since soon 30 years. The theme of my speech is: Sisterhood on action : [...]

By |2023-08-29T17:11:45+02:002023/08/29 |Categories: News|0 Comments
Go to Top