After years of leading, building, and creating with purpose, I thought I knew exactly how I operated best. One conversation with a Leadership Profiler made me realize there was a deeper structure behind the way I decide, focus, and perform — and why I sometimes hit resistance. This article shares what shifted for me — [...]
MY MOTHER’S WATCH A simple love story I recall a wonderful day in May in 2000. One of those soft and bright Sundays that make you feel happy to be alive. That day, we are celebrating Mother’s Day, and we’re all together around the big table. The noise and chatter of our conversations fill the [...]
Thirty Years of Passion, Thirty Years of Creation 1996 – 2026 DELANCE – Swiss Watches for Women Since my childhood, I loved creating gifts for my mother, my grandmother, and my whole family. I explored many disciplines: painting, sculpture, pottery, batik, leatherwork, photography, and more. As soon as I mastered one craft, I moved [...]
BPW Latin America Leaders in Action I am happy to participate to the X. BPW International Latin America Regional Conference 6-10 September 2023 - Santiago, Chile I will share my experience as a woman, an entrepreneur and a BPW member since soon 30 years. The theme of my speech is: Sisterhood on action : [...]
Does Delance also makes watches for men? Despite our image as a woman’s watch designer, I am often asked this question. Especially by men! And I ask them just what it is in the present Delance watch line that they would like to find in a watch for men. Their response surprises and [...]
If you want to go global, you have to think globally from the very beginning. Use a universal language In order to communicate globally you have to use a language that is understood all over the world. Whereas music is inherently international, as is dance, it was more of a [...]
The true story of a woman CHAPTER ONE: A COLD CHILL 1992 – Paris, France “No, Mother. You’re not a role model for women.” Giselle nearly dropped the steaming cup of espresso she was sipping. How could those words come from her daughter’s lips—a young woman normally so sweet and supportive? “How can you [...]
We reached out to Giselle Rufer, Creator of the DELANCE Swiss Watches, who made her life mission to encourage women and tell them how marvelous they are, empower them to be all they can be.
