May is a marvellous month with an important day: Mother's Day. For your mother or the mother of your children surprize her with a Delance made just for her. For each child or grandchild set a precious stone at the time she or he was born. Her watch will remind her the love she gives [...]
If you want to go global, you have to think globally from the very beginning. Use a universal language In order to communicate globally you have to use a language that is understood all over the world. Whereas music is inherently international, as is dance, it was more of a [...]
Butterfly in a Storm - The True Story of Giselle Rufer By Diana S. ZimmermanThe world of high-end watchmaking is, by its nature, elite, perilous, and exclusionary. Acceptance, if at all, comes with a price—frequently a very high one. A price Giselle Rufer Delance has paid. She not only defied the entire industry, she redefined [...]
Thirty Years of Passion, Thirty Years of Creation 1996 – 2026 DELANCE – Swiss Watches for Women Since my childhood, I loved creating gifts for my mother, my grandmother, and my whole family. I explored many disciplines: painting, sculpture, pottery, batik, leatherwork, photography, and more. As soon as I mastered one craft, I moved [...]
Does Delance also makes watches for men? Despite our image as a woman’s watch designer, I am often asked this question. Especially by men! And I ask them just what it is in the present Delance watch line that they would like to find in a watch for men. Their response surprises and [...]
The true story of a woman CHAPTER ONE: A COLD CHILL 1992 – Paris, France “No, Mother. You’re not a role model for women.” Giselle nearly dropped the steaming cup of espresso she was sipping. How could those words come from her daughter’s lips—a young woman normally so sweet and supportive? “How can you [...]
We reached out to Giselle Rufer, Creator of the DELANCE Swiss Watches, who made her life mission to encourage women and tell them how marvelous they are, empower them to be all they can be.
